Many of you reading this blog may be on X (Twitter). And since they are probably involved in marketing, they are probably following people who tweet about marketing-related topics. It is very good to be exposed to different people’s perspectives on marketing. In the past, this great environment would have been nowhere near as great and would have been heavily influenced by those who were physically close by. Now, it is a good environment in the sense that we have access to a wide range of information, not just biased opinions.
However, this is only true if the information that exists on Twitter is relevant. For example, if Twitter is flooded with false opinions or tweets that are clearly delusional, then it is possible to be negatively impacted by the information on Twitter.
What about actual marketing information on Twitter? As many of you may have noticed, there is a lot of bad information on Twitter. This is probably because Twitter itself is not necessarily for tweeting correct information. You can tweet your fantasies or your thoughts as you feel them at that moment. It doesn’t really matter if it is right or wrong. If there was a strong common understanding that it is not allowed to post wrong information on Twitter, Twitter would not have expanded so much. Twitter is a place full of such information that is not always true.
For example, suppose you were working on an issue and tweeted a hypothetical idea. However, it is quite common for people to realize that their thinking is not correct and correct it within themselves. However, very few people tweet the correction. Even if they do, there are likely to be a significant number of people who do not read the corrected tweets, and this will certainly lead to the flow of information that is wrong or different from the person’s own thinking.
Twitter is a place where information flows, whether it is right or wrong. Twitter is a place where people who have no knowledge or experience in marketing will send out information that they have just learned with the intention of sending out information, which is no longer information but mere notes. It is not a comprehensive and exhaustive source of information.
The reason why I bother saying this is because I somehow feel that there are people who believe the marketing-related information on Twitter as it is. As mentioned above, considering the characteristics of the information flowing through Twitter, it is a completely ridiculous act to believe information on Twitter, but I can’t help but feel that many people still believe it.
It is also dangerous to take Twitter seriously because of its 140-character limit, which means that it can be taken in a variety of ways by different people. If you only read the posts of people who are studying marketing, you may receive strange information and form a biased perception. This is true no matter how many prominent people you follow. No matter how good a writer you are, it is impossible to convey information accurately in 140 characters.
The proper way to interact with Twitter is to take the content of tweets as light information. Especially in marketing, a job that has no answers, you need to be able to think for yourself. You cannot acquire marketing skills by collecting information all the time. This is why many people only gain knowledge but not skills no matter how many books they read. In the end, only those who make the steady effort to put their knowledge to use will be recognized as marketers, so even if you use Twitter and the like to disseminate information, there is no such thing as trying to gather information on Twitter.
Without the ability to properly sort through Twitter information, you will only end up at the mercy of Twitter. If you feel that you cannot judge whether this information is good or bad, it is probably a good idea to stop using Twitter. For example, it is dangerous to believe people who say they are from google. You have to find out if it is really true or not. If you don’t find out, don’t trust the information as it is. It is a basic requirement for businesspeople to check the correctness of information and to make judgments on their own. If you don’t acquire this basic ability first, you will end up being deceived and played around with by strange people. That is the end of the road for those who take information from Twitter for granted.